Service design.

I’ve heard whispers of the name RedJotter through the grapevine for a while now, but have only really been aware of it in the same way I’m aware of, say, The Wire – something I’ve heard the basic premise of, something that’s meant to be really good, but something that I’ve largely ignored because it’s not what I’m traditionally interested in. The Wire is a really good gritty crime drama. RedJotter is a service designer. Oh, okay.

RedJotter is Lauren Currie, co-founder of Snook, a social innovation and service design outfit based in Glasgow, and a bit of a powerhouse. She came to speak to us Change by Design students on Friday, and held a workshop where we worked in teams to brainstorm, journey map, and design a solution (a service) for a problem. Each team was asked to pick a time when we’d experienced bad service design, and eleven out of twelve teams picked dealing with SAAS. The twelfth team picked public transport.

Brainstorming, journey mapping.

Brainstorming, journey mapping.

My team decided, through brainstorming and journey mapping (mapping the touch-points of a journey – your SAAS awards letter, the phone, being on hold, speaking to someone, etc.) that a lot of peoples’ frustrations came from the call centre way of working (many had tried email, and never even been answered!) – you wait for ages to speak to someone, have to “Press 1 if… Press 2 if…”, and often have to be passed from one member of staff to another. One of our team had received several letters containing wrong information and had to make several phone calls, each time having to explain herself many times and each time speaking to someone different. We decided that each university, or at least each university town, should have its own SAAS branch or office, where you could visit on a certain day or at a certain time designated to your course or where in the alphabet your name falls, and where you have one adviser to help you throughout your whole SAAS experience, so there would be no risk of miscommunication between staff, and fewer “lost” files.

Storyboarding.

Storyboarding.

Paper prototyping.

Paper prototyping our feedback system.

I found Friday’s lecture and workshop really interesting and really enjoyable. I found Lauren’s passion and confidence really inspiring – it’s difficult to imagine that she was once me, just a second year design student who hadn’t found “her thing” yet.

I had never thought much about service design before. I imagined it was just the domain of suited-up bigwigs, who decide how their companies should be run. I still find it a little bit difficult to connect everything Lauren spoke about to myself, I suppose, like I said, because I haven’t really found “my thing” yet. Even so, I really enjoyed the whole day, and I look forward to seeing how far RedJotter and Snook will go!

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About Hannah

I'm Hannah, a twenty-something-year-old textile design student from Scotland. I'm learning a lot, and I want to learn more.

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  1. Assignment 3A – service design tools « Hannah Dickson - March 4, 2012

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