The NESTA Creative Enterprise Toolkit.
In my Design and the Market module, we’ve recently begun workshops that help us work through NESTA’s creative enterprise toolkit, in order to get us thinking in a creative, entrepreneurial, business-minded, you-can-do-it kind of way. It’s kind of daunting, and I imagine especially so if you don’t even want to start a business, but I appreciate why we’re working through the programme; it’s a business module (obviously) and the aim is to give us a good understanding of business, and how the creative industries work. These are all going to be useful skills, no matter what we end up working as in the future. The toolkit consists of four little booklets which provide you with information on how to shape your creative idea into a viable business, and worksheets to help explore and visualise the key issues behind your idea.
I unfortunately missed the first workshop, which I was actually really looking forward to (I’ve mentioned before how I really want to work on personal branding and developing who I am as a designer and, I suppose, businessperson). The first workshop had the class working on identifying their values. I’ve since completed the worksheet after speaking with a couple of classmates and other people who’ve worked through the toolkit. The worksheet asks you to identify values and place them according to how important they are – always important, sometimes important, rarely important, and never important. In my always important column I had things like fun, passion, communication, Scottish/UK-based, and artisanal/skilled work.
The second exercise was evidence modelling, which is where you succinctly describe your business idea (“Beautiful limited-run handmade printed textile interiors accessories & prints, based in Scotland, and printed fabrics available to buy by-the-metre.”) and describe what impacts your business will have on the world, good and bad. My business will enhance peoples’ home comforts, and revitalise dreary interiors with unique and intriguing pieces to delight and create bonds and memories. It will replace mass-produced interiors accessories; revive the public’s interest in traditional and artisanal skills, and owning items with a back-story; the backlash of my business becoming super-successful is that the market for mass-produced generic interiors accessories will dry up and lots of shops will sadly have to close down, and I will become so successful that I’ll have to employ huge manufacturing factories to keep up with demand, and will eventually lose the quirky, handmade feel of my work.
We were also asked to do fake evidence success, where you imagine a story of success and write or draw it out. This exercise was quite fun – I wrote a short Very Influential Design Blog post about how fantastic my work is, and why everyone should buy the things I make.
Yesterday we worked on a few more worksheets, defining our customers, blueprint modelling, and relationship modelling. I’ll write about this soon – it was a lot to think about!